A well-made digital marketing strategy is a must for every business that wishes to reach success these days. But, as part of the process that will make it produce the needed results, you should use tools that are obvious and almost always come in contact with potential customers. Yes, we are talking about landing pages. A landing page is essential when it comes to marketing strategies, regardless of the type of business you run, so it would be extremely useful to learn how to make this page part of your strategy to generate more sales, more leads, or to get a new campaign started.
- What is a landing page and why does it work so well?
To start with, what is the major purpose of a marketing strategy? Well, it should help you improve your conversion rates, right? In other words, it should attract people to your website and make them spend time there; if not even make them complete a purchase. The truth is that if you didn’t manage to capture the attention of visitors in the first few seconds, they will certainly leave your website and the conversion rate will not look that great. Here is where a good landing page comes into the scene. The best part about a landing page is that it has only one way out, in comparison with a home page. You can create the landing page according to your needs and goals, such as guiding the visitor toward purchasing something, downloading a file that cannot be found anywhere else, or redirecting him toward a product category.
- How can we pair it with AdWords?
AdWords knows about the value of landing pages when it comes to better conversion rates, promoting it as a great tool for digital marketing campaigns. Making sure that the visitors of your website get to see important information in the first few seconds, with the help of a landing page, will definitely increase the success rate of your strategy. You will be able to decide where visitors that click on the ad will be directed and your site will also appear at the top of searches for the keywords with the highest traffic.
- Landing pages and lead capture
Generating leads is another reason you should take landing pages into consideration. The best way to do that is to direct the traffic you are targeting toward a landing page, which will request limited data from the visitor and will have a strong and clear call-to-action message. The percentage of people that will follow the message and click on your ad will be significantly higher than in the case of not using a landing page. Making sure that the right people reach the right landing pages will certainly influence the success of your marketing campaign.
- Data, clients, and landing pages
Customer identification and data are the two main ingredients that will make a landing page function, so you should not overlook them. First, you will need to correctly identify the desired customer segments. Then, you will have to make sure that the landing pages you create are suitable for the customers and products you are targeting, for capturing their attention. The main idea is to advertise your products and services to the right market niche. Data will also be used for re-targeting the ideal audience segment, which will lead to increased conversion rates due to the landing pages you created. This also means a higher ROI for the marketing campaign you created and used together with a well-built landing page.
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