It is true that starting a website design and development can be a titanic work that consumes both time and resources, so it is not usual for business owners to concern less about their sites once they are up and running. With other words, if the business site was once made, there is no need to pay it that much attention because it is enough that it is present on the Internet. But, such an approach is not health at all, because times changed a lot in recent years, so a site that once looked and worked amazingly may have very well turned into a relic meanwhile. A revamp of your old site would do, but you need to tell if your site has the relic symptoms just yet, so here is how to check that out.
1. Is it possible to edit and update the site?
These days, websites have a content management system incorporated that allows website owners to make updates and changes whenever necessary, without the intervention of a specialized web developer. But such things did not exist a few years ago, so if you can’t update and modify your site, then most certainly it is a relic.
2. Does it offer support for mobile devices?
Having a responsive website design is a must these days because a considerable number of people use their mobile devices to access online content. So, if your site is not capable of providing mobile support and to allow visitors to have a pleasant experience regardless of the mobile device they choose to you, it is definitely old and outdated.
3. Is it interactive?
It is very important to have an interactive site, through the presence of a blog where people can comment and share their thoughts or automated e-mails because no one enjoys static information no more. So you should make sure to offer clients easy ways of contacting your company when needed and of exploring the products and services you provide.
4. Can the site provide you any useful data?
Without useful information, more precisely analytics, it is very hard to survive these days. You need to collect data with the help of your site to see how the market is shifting and what are the preferences and purchasing behavior of your clients, so you can come up with much-improved strategies. Google Analytics is one example of a free tool that can be used by any website owner to extract the much-needed data.
5. What to do with a rather antique website
After going through all the previous questions you came to realize that your site is a relic after all? So, what can be done in this case? First, you need to think about the things you want to achieve with the help of your site. The next step would be to spy a little on your most important competitor and see how its website looks, so you can come up with something fresher and more interesting. And do check out some of the most popular websites out there, to see how they work and what makes them so special.
Finally, get a trustworthy website design and development partner that can help you build a website worthy of your brand and company.
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