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How To Design A New Brand Identity For Your Business

How to Design a New Brand Identity for Your Business

To design a brand identity for business is a fun and creative process, still the pressure of creating a design which has both the values and commercial appeal for business can feel like a tough task.

While designing a brand few tasks such as logo and website have done first will make it easy. Dividing the whole process into different parts will balance creative and administrative works.

Let’s have a look at the process how to create designs professionally for a brand new identity business.

  1. Do Your Research: Look into the brand identities of competitors in your sector
  2. Know Your Niche: Understand your USP (‘unique selling point’) within the sector
  3. Put Pencil to Paper: Start with the logo and draft a range of symbolic and type-based ideas
  4. Narrow Down to Three Logo Concepts: Before selecting a final design to refine
  5. Think About Color: Look into the psychology of color to choose the best color fit for your logo
  6. Expand Your Brand: Type
  7. Expand Your Brand: Photography & Graphics
  8. Apply Your Brand: Across print and digital media, such as websites, letterheads, and business cards
  9. Review Your Brand: Assess whether your brand works, and consider reviewing it if it doesn’t perform well.
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